Enter the world of podcasting in this 12-hour programme led by a professional radio host.

Designed for secondary schools, this is a school programme suitable for a class size of 10-12 individuals. The course is set over six lessons (two hours each), with at least one of these taking place at the SCMP office.

This interactive course aims to immerse participants in the world of digital journalism and includes a tour of a real working newsroom at SCMP. At the end of this programme, students will come away with their very own original podcast episode, recorded in our dedicated SCMP studio.

*Available for school partners only. If you are a parent, please ask your child's school to apply for this course.

What You Will Learn

Ideal for podcast enthusiasts, this innovative course teaches participants everything they need to know to produce their very own show.

Kicking off with an overview of today's podcasting landscape, participants will explore the diverse formats and genres that fuel this dynamic medium. They will also learn market research skills to help them create a relevant original podcast that truly stands out from the crowd.

When it comes to content, they'll be getting a rigorous introduction to audio storytelling. Participants will discover how to establish a consistent tone, style, and content structure that resonates with their target audience. They will work on their communication skills by conducting interviews and presenting compelling stories infused with humour and personality. And they'll master the art of precise fact-checking so that their podcast delivers credible information.

Finally, what's a podcast without an audience? Participants will also cover how to promote a podcast, familiarising them with practical marketing strategies that are designed to expand reach and build an engaged community.